CLARITY OVER COMPLEXITY.

FOCUS THROUGH THE NOISE.

MOMENTUM THROUGH EXECUTION.

Black and white portrait of Matthew Fior, wearing a plain white t-shirt, standing with hands in his pockets against a dark background.
Black and white portrait of Matthew Fior, wearing a plain white t-shirt, standing with hands in his pockets against a dark background.

EXECUTIVE LEADERSHIP AT THE INTERSECTION OF STRATEGY, BRAND, AND OPERATIONS.

For more than 25 years, I've partnered with founders, CEOs, and executive teams to build, scale, and lead consumer businesses across retail, digital, media, and omni-channel commerce.

My experience spans brand, product, merchandising, marketing, operations, and commercial leadership, aligning vision with execution to deliver measurable business results.

EXPLORE EXPERIENCE
about matthew

BRAND PORTFOLIO

BRAND GALLERY

BODY OF WORK

Explore the executive experiences, industries, and advisory work that define my approach to
building brands, leading organizations, and driving business performance.

Side-by-side view of the back of two people wearing Levis jeans, one in light blue jeans and the other in dark blue jeans, with their torsos partially visible.
Explore

EXECUTIVE LEADERSHIP

View the executive leadership roles, transformational initiatives, and measurable results delivered across founder-led, high-growth & global brands.

Cardi B with long black hair wearing a metallic, shiny dress and matching gloves, posing with hands near her face in front of a black background with colorful abstract designs.
Discover

INDUSTRY EXPERTISE

A closer look at the industries, channels, and functional expertise developed through more than two decades of executive leadership.

Four women walking on a street, dressed in summer outfits, with one woman in black sunglasses and polka dot skirt in the center, and others in black and white dresses.
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ADVISORY SERVICES

See how MGF & Partners helps founders, CEOs, and leadership teams navigate growth, transformation, and critical business initiatives.

INDUSTRY EXPERIENCE

WHOLESALE, MLM
& LICENSING

ECOMMERCE & DTC OMNICHANNEL

FASHION & CONSUMER BRANDS

DIGITALLY NATIVE BRANDS

FOUNDER-BUILT COMPANIES

MEDIA, DIGITAL &
SOCIAL PLATFORMS

FEATURED RESULTS

A selection of businesses, challenges, and outcomes that demonstrate how strategy, execution, and
leadership come together to create measurable results.

Black wall with the words 'FASHION NOVA' written on it.

HYPER-GROWTH & EXPANSION

Storefront with the sign 'DYNAMITE' and mannequins displaying clothing inside.

360 BRAND TRANSFORMATION

A camera on a tripod in a dim, industrial-style space with large windows, showing a screen with a stylized 'N' and the text 'LATIN NATION'.

OPERATING MODEL AUTOMATION

Interior of a retail store with a concrete wall displaying the 'Lucky Brand' logo, and several display tables with merchandise.

ENTERPRISE LEADERSHIP

A silver chain necklace with a pearl pendant, a black box with the word 'Gld' in white letters, and a decorative ring with black and silver patterns, on a black textured surface.

ORG DESIGN & BRAND GROWTH

Close-up of a beige t-shirt with a 'GOODFAIR' label, hanging among similar shirts.

GROWTH & DIGITAL INTEGRATION

explore matthew's brand experience
Business infographic with financial metrics, including over $1.4 billion in enterprise revenue, 2x revenue growth, over $250 million revenue expansion, 25 percentage point brand sales turnaround, 45 days turnaround strategy, and 40% operational capacity increase.

BUSINESS IMPACT

Business infographic showing enterprise revenue, revenue growth, revenue expansion, brand sales and turnaround, days turnaround strategy, operational capacity increase, and points related to strategy, sales, and revenue performance.

BUSINESS IMPACT