Provide industry & consumer insights to inform site design and user experience that align with brand positioning, consumer target(s), and key brand & business initiatives

Lead 360 site design & creative direction including: brand concept/vision, site architecture/wireframe, lifestyle/seasonal/model imagery, logo/branding elements, typography, color palette & brand voice/tone

Develop and execute consistent imagery and assets across all digital/omni platforms that support: brand vision, evergreen & seasonal messaging, and product narrative

Led concept-to-consumer creative direction and assets across all channels and consumer engagement touchpoints.

Developed brand-specific, comprehensive & strategic marketing calendar to ensure integration across product & marketing strategies

Developed the brand’s 360 marketing strategy, including: product & marketing cadence, pricing & promotional strategy

Developed & executed strategic product delivery cadence that was brand elevating, focused on product as hero messaging that aligned with seasonality and business trends

Curated monthly trend-relevant collections; ensured all imagery and digital assets across all platforms were consistent with the brand vision, while supporting product narrative.

Established key product category destination and highlighted relevant & seasonal category collections, i.e. dresses, outerwear, sweaters

Successfully developed online exclusive collections and products for many brands, driving incremental revenue

Leveraged e-commerce for multiple testing scenarios across many brands to maximize potential and mitigate risk

Dynamite : developed and launched four new product categories/, supported by 360 marketing activations: sculpt’d, R.S.V.P., LUXE LOUNGE, and ESSENTIALS to expand brand reach and create new revenue streams.

FASHION NOVA: Launched men’s (Y1: $100M) & NovaSport; developed NovaBeauty; expanded the Plus+Curve & accessories segments.

Launched Lucky Plus ($45M) and added several licensing categories, including LuckyHome.

Concept and develop 360 women’s knit and fleece brand and launch within 6 months

Accelerate growth for Women’s GLD business

partner with the team to ensure that the consumer experience is best in class for the user

ensure consistent and accurate coordination that connects the narrative between product and messaging; work closely with the merchandising and marketing teams to ensure that the brand delivers an integrated marketing tool to inform strategic decisions and proactively respond to critical business needs.

create the necessary processes and tools to drive focus and empower the team to leverage data from over the counter metrics to will inform strategic and thoughtful decisions as the business evolves over time. 

evaluate and advise on historical & current price and promotional strategies

Identify opportunities & resources needed to scale the business, including people, technology / systems, and processes, including cross functional integration

evaluate and advise on historical & current price and promotional strategies; review current marketing / promotional planning calendars / templates

evaluate current GTM process; develop stacked seasonal GTM calendar, including suggestions for NEW potential category launches - with key milestones.

Develop S.O.P.’s  that enable the team execute a sustainable Supply/Product strategy that balances optimum inventory levels to drive and support meaningful sales while protecting company liquidity

establishing weekly, monthly, quarterly milestone meetings, and developing/implementing tools to set targets and track performance across several business metrics