CATEGORY STRATEGY: brand positioning, product architecture, pricing & promotion strategy, and comprehensive global cross-channel launch & management veteran

CONSUMER GROUPS: women’s, men’s, plus, petite, kids

DESIGN/TREND/CONCEPT: experienced in fit development (core, fashion, seasonals, sportswear silhouettes), fabric & finish

SOURCING/MANUFACTURING: seasoned in product development, sourcing & manufacturing across multiple regions (U.S., MEXICO, CENTRAL & LATIN AMERICA, EUROPE, AFRICA, INDIA, CHINA, SOUTHEAST ASIA)

MARKETING: branding/concept & development, end-to-end creative asset concept & development, development & execution across all consumer engagement platforms (i.e. in store, digital, social), product collateral (i.e. labels, hangtags), cross-channel in store collateral development & execution (i.e. social, omni-channel, wholesale)

OPERATIONS: fit/product strategy, life cycle management, business performance, inventory management