Uniting Direct-to-Consumer, digital, wholesale & licensing channels drive increased brand visibility & equity.

ROLE: Chief Merchandising Officer 2011 - 2017
LOCATION: Los Angeles, California

full P&L accountability for the direct-to-consumer, and wholesale Division, including department stores, specialty stores, and digital channels for both full and off-price segments. Rebuilt and cultivated retailer relationships with existing and new account base, while adding 550+ quality doors. Launched Lucky Plus (Y1 $45M @retail).
expert at wholesale channel segmentation, i.e. luxury department store, department store, mbss, and digital. For many brands, I have had to balance both wholesale and DTC channels to ensure consistent brand experience WHILE driving channel specific financial goals.
Lucky Brand licensed categories: cold weather, swim, small leather goods, handbags, novelties, shoes, watches, home, fragrance, hats

ROLE(S): Senior Director, Levi’s Womens, Global Director, Dockers Mens 2007 - 2011 & 2002 - 2003
LOCATION: San Francisco, California

led the successful implementation of the Levi’s Women’s Brand Global Hub model across the Americas region

pioneered and led the successful implementation of the Docker’s Brand Global Hub model across the Americas, Europe, and Asia.

concepted and developed the Dockers’ Fit portfolio which re-ignited the category

Levi’s licensed categories: outerwear, jackets, shirts, belts, small leather goods, hats, cold weather accessories, eyewear
Dockers’ licensed categories: women’s apparel, men’s woven tops, tee’s, leather goods, and shoes