BRAND: Hudson ROLE: President 2017
LOCATION: Los Angeles, California hudsonjeans.com
ASK: Reported into CEO of parent, public company, Differential Brands Group. Full creative and operational ownership overseeing all areas of the company, including the architecture and execution of brand vision & strategy with full P&L responsibility,
RE-POSITION HUDSON AS A DENIM-BASED LIFESTYLE BRAND. LAUNCH SPORTSWEAR. DRIVE SUSTAINABLE, PROFITABLE GROWTH.
RESULTS:
BUSINESS: +30% revenue and 500BPS margin increase.
BRAND VISION: Redefined and focused the brand to ensure consistency across all consumer and retailer touchpoints, including brand aesthetic, product filters, and consumer targets.
MARKETING: Developed & executed a comprehensive, integrated marketing strategy across bricks and mortar, digital, media, social, experiential to increase brand relevance in the premium/designer denim space.
OPERATIONS: Overhauled the GTM calendar and established an operational infrastructure. Re-structured the entire organization
HUDSON X KAIA GERBER CAMPAIGN
SPORTSWEAR LAUNCH
DEVELOPED DENIM FIT ARCHITECTURE