BRAND: EasyStandard ROLE: Co-Creator 2020 - 2021 LOCATION: Los Angeles, California easystandardapparel.com
CONCEPT, DEVELOP, & LAUNCH WOMEN’S ACTIVE & FLEECE LIFESTYLE BRAND…IN 6 MONTHS OR LESS.
PROJECT SCOPE:
Develop NEW 360 brand concept, including the name of the brand and creative direction for: logo/branding, typography, color palette, & brand voice/tone.
Define competitive landscape, brand positioning, consumer target, and distribution strategy.
Develop the product line architecture, including: category, product life cycle, style assortment, and pricing/promotional strategy.
Oversee product development and develop the go-to-market calendar for the brand launch.
Provide industry and consumer insight into site design and user experience.
Partner with Co-Creator to oversee the creative team, including: product design, graphic designer, & copywriter, to deliver the Brand Book (format/layout can be shared upon request).
Direct lifestyle imagery, as well as PDP imagery for the website, marketing, and social platforms.
RESULTS:
100% of all deliverables were completed on time, supporting a Q2 2021 launch
VOTED "TOP 15" best tanks by PEOPLE MAGAZINE
SEASONAL COLOR POPS
MONO-CHROMATIC CHIC
FABRICS THAT ARE COMFY AND LET YOU MOVE
LOUNGING ABOUT
THE PERFECT SCOOP LAYERING TEE
THE PERFECT TEE - DRESSED UP OR DOWN
MATHCING SETS X2
VERSATILE KNIT DRESSING